Inscriptions in addition to the other services we provide will definitely enhance and possibly even improve your credibility with the client. Many of our clients have stated that through the use of our inscription process and diamond certificates their sales have iincreased.

Your brand is your key to success. Brand recognition can be the basis for developing an outstanding reputation. Destin Gillham, research manager for MVI Marketing, creator of the JCOC, says that when it comes to branded jewelry, few consumers recognize its value in the jewelry purchasing process. "If a manufacturer or retailer can establish a recognized brand and develop a positive image, it's advantageous," she explains. "Consumers are seeking a high-quality, consistent product and will pursue a brand that delivers that, but they will not be tempted to purchase jewelry simply because of superficial devices such as packaging." Inscription affords you the opportunity to take your brand one step further . . . one highly impressive step beyond branded packaging.

Do you offer a"Trade In" or a Buy Back" program? Inscription is an essential selling tool for the retailer that offers such incentives. Have your logo or an identifying number inscribed on every diamond you sell. This will benefit both you and your customers for years to come. For the customer the benefit is immediate and constant. An inscription promotes "peace of mind" day in and day out. As with any inscription it is readily available and visible as an unmistakable identifying characteristic. For the retailer the inscription serves to verify that this is in fact the original stone that was sold to the customer.

Inscriptions ARE a taxable service in the state of Texas. As a retailer or a diamond vendor, you may want to check with the tax office in your state to find out if you need to charge tax to your customers. As for Texas residents it is a "YES". Therefore, if you own a business that would afford you the opportunity to receive this service tax-free please dowload the following PDF form, sign and return it with your first invoice/payment.